Hungarian born cinematographer, creative director Peter RIchweisz, after finishing his philosophy studies at ELTE University in Budapest moved to London to start his photography career in 1997. With a strong background in contemporary art he developed a unique method of creativity in the commercial field of fashion and advertising. He is rather interested in project based conceptualization of individual tasks than forcing or being locked into a personal style or imagery. This brings an always replenishing attitude to his concepts. After 7 years in London he arrived to Dubai in 2004. In 2005 he set up Desert Fish Photography, a boutique production studio, specializing in a full turnkey approach to visual branding. In 2006 he founded Desert Fish magazine the first cutting edge, vanguard visual concepts based publication in the middle east. This bi-annual periodical was running with great success for 8 years and distributed in 45 countries. His fashion films won awards at the International Fashion Film Award (2014, Alchemy, Best fashion Category in Hollywood, 2018 D(r)own by Birth for best sound design in San Diego), In the last 5 years he dedicated most of his time to motion picture projects mostly as a director and editor.